Crisis - the opposite of traditional public relations.
A crisis can damage your corporate brand, personal reputation, employee morale and have lasting financial impacts. From the nation’s capitol to the startups defining tomorrow, no one is immune in the current climate and everyone should be prepared.
Join us the afternoon of Thursday, October 11th when we’ll discuss the application of proven crisis practices, learn from the experts about how to predict, manage and recover from a crisis and hear real stories from the trenches. The conference concludes with an attendee-only networking reception on the bay overlooking Alcatraz and the Golden Gate.
Speakers (& more to be announced soon!)
President, Center for American Progress Action Fund
Author of #1 NYT Bestseller, “Dear Madam President,” Jennifer Palmieri was the Director of Communications for Hillary Clinton's 2016 presidential campaign. Prior to that position, she served as the White House Communications Director for President Barack Obama.
Jennifer has also been the National Press Secretary for the 2004 John Edwards presidential campaign and for the Democratic Party in 2002. She served as a Deputy White House Press Secretary, Special Assistant to White House Chief of Staff Leon Panetta and Deputy Director of Scheduling and Advance in the Clinton White House. She is currently President of the Center for American Progress Action Fund, and she frequently appears on television and radio outlets.
Managing Partner, Greenbrier
Lane has spent well over two decades consulting on public policy, crisis strategy and communications for blue chip and startup companies, celebrities and influencers, political campaigns, public officials and nonprofits.
Two years ago, Kasselman co-founded Greenbrier to help companies and individuals avoid, manage and recover from crises, and has worked with clients throughout the US and Europe to solve complex reputational issues. From Uber to AT&T to presidential campaigns and elected officials, Lane is a nationally recognized expert in crisis and public affairs.
CEO, The Messina Group
Jim Messina is arguably one of the world's most successful advisors, serving as the mastermind of President Barack Obama's successful presidential campaign in 2012.
In 2013, Messina launched The Messina Group, where he provides strategic advice and guidance to corporations and NGOs around the world, including Presidents and Prime Ministers such as David Cameron, Mariano Rajoy, Enrique Peña Nieto, Mauricio Macri, and Matteo Renzi. Previously, Jim served as Deputy Chief of Staff in President Barack Obama’s White House.
Partner, Boies Schiller Flexner
Karen is an accomplished trial lawyer and courtroom advocate. Karen led BSF’s defense of Uber in an intensely watched and hotly contested trade secrets case brought by Waymo regarding the future of self-driving cars. As a crisis management expert and trusted advisor to public figures and top executives, her work preparing candidates for political debates, including President Barack Obama and Hillary Clinton, has received extensive media coverage.
Prior to joining the firm, Karen served as an Assistant U.S. Attorney; Associate White House Counsel; law clerk to D.C. Circuit Court of Appeals Judge Merrick B. Garland and to U.S. Supreme Court Justice Stephen G. Breyer. Earlier in her career, Karen served as communications director and senior advisor to then-Senator Hillary Clinton.
Vice President, Marketing and Communications, Canaan
Nairi directs the firm’s marketing and communications program and advises the firm’s technology and healthcare portfolios. She is also a founding member of All Raise. Previously, Nairi was Uber’s first head of global communications. At Uber, she built the team and function from scratch and led hundreds of campaigns. She spent her early career in politics and advocacy. PRWeek and Business Insider both recently named Nairi to their lists of top PR leaders. Nairi holds an M.A. in Public Policy from Harvard’s Kennedy School of Government and a B.A. in English and Government from Georgetown University.
Head of Communications, Strava
Andrew is the head of communications at Strava, the social network for athletes, where he manages media relations and PR and develops communications strategies for a globally-distributed team. At Strava, he also helped to launch the Strava Stories digital magazine, where he served as editor in chief. Andrew was previously the director of content at TRX and has served as a journalist for some of the most notable names in news.
After completing his MFA in creative writing at CalArts, Andrew became editor of Mountain Biking magazine, having worked as a freelance journalist for more than a decade with his work appearing in Rolling Stone, Outside, Bicycling, Salon, Slate, Men’s Journal, Vice, Playboy, FoxSports.com and the Los Angeles Times, among many other publications. Andrew has also contributed to The New York Times bestseller Hollywood Interrupted.
Head of Global Safety Communications, Uber
Brooke thrives when empowering leaders and corporations to positively impact the world around us through strategic storytelling and reputation management. A seasoned PR executive with 12+ years of experience in tech, politics, and corporate communications, Brooke has expertise in crisis management and product communications; public affairs; strategy and campaigns. She's a former Division 1 athlete known for relentless problem solving and proactive PR that moves the needle.
Brooke has been a senior leader with the Uber communications team through a pivotal time with the company. As the head of communications for global safety, Brooke is frequently at the center of breaking news. Known for a steady hand and expert prediction, Brooke served as communications director for Illinois Governor Pat Quinn after having done the same on his historic campaign for governor.
Vice President, Greenbrier
Barbara has worked at the highest levels of government and politics on both sides of the aisle and is known for unrivaled experience navigating policy and crisis communications challenges in the nation’s most demanding media markets.
She served as a former senior aide to NY mayoral candidate Anthony Weiner, the NJ State Department of Education, former administrations of Mayors Bloomberg and Booker. As VP at SKDKnickerbocker, she oversaw and managed strategic communication planning and execution for high-profile clients in finance, government, philanthropy and education such as the Commonwealth of Puerto Rico, The Rockefeller Foundation, 100 Resilient Cities, AT&T, the Harvard Graduate School of Education, Columbia University, the State University of New York (SUNY), and others.
Head of Communications, JUST
Andrew Noyes has been operating at the intersection of technology, policy and politics in San Francisco and Washington, D.C., for 15 years as a communications strategist, public policy professional and journalist. He currently leads communications and policy at JUST, a company on a mission to bring delicious, accessible, healthier and more sustainable food to everyone, everywhere.
Previously, at Sean Parker’s political startup Brigade — and at Uber and Facebook — he implemented and oversaw PR and marketing campaigns as well as grassroots advocacy efforts and partnerships involving industry, government, nonprofit and academic stakeholders.
Director of Communications, Lyft
Adrian Durbin is Director of Communications at Lyft. In this role, he leads the company’s corporate and policy communications functions, including developing and executing a wide range of media relations strategies, and serving as a Lyft spokesperson with national media.
Before joining Lyft, Adrian held multiple roles at McKesson, a Fortune 10 healthcare company. Prior to that, he previously held several positions within Massachusetts politics. At 23, he was the youngest Chief of Staff in the Massachusetts Senate, and also served as Press Secretary and Speechwriter for the Massachusetts Treasurer. In addition, he was a Director in the Boston office of Weber Shandwick, a global public relations and public affairs firm, where he focused on crisis communications. Adrian is a cum laude graduate of Dartmouth College.
Founder, Ceres Strategy Group
From massive wildfires to oil spills, from political campaigns to reputation management, Elizabeth Ashford’s experience in crisis and strategic comms makes her among California’s most respected communications and public affairs professionals.
Between 2006 – 2015, Elizabeth spent seven years at the highest levels of California state government, serving as Attorney General Kamala Harris’ Chief of Staff, Governor Jerry Brown’s Chief Deputy Press Secretary, and Governor Arnold Schwarzenegger’s Chief Deputy for Cabinet and Communications.
Previously, she spent three years based in London, England, as Chief of Staff at the financial PR firm Brunswick Group, and then back in the U.S.
as Senior Director for Global Communications at Activision Blizzard from 2015-2017,.
& more to be announced soon!
1:30 - 2 pm
Registration & Check In
2:00 - 2:15 pm
Opening Remarks: How Do You Know You're in a Crisis?
Lane Kasselman & Matt McKenna
Founders - Greenbrier
2:15 - 2:45 pm
Crisis Rapid Response: What you need to know to limit the damage and get back on track.
Partner - Boies Schiller Flexner
2:45 - 3:15 pm
The Crisis & Media Transaction
3:15 - 3:45 pm
A Case Study: Transgender Children, the Westboro Baptist Church, and an Elementary School.
Founder - Ceres Strategy Group
3:45 - 4:30 pm
Crisis Experts Panel
Vice President - Greenbrier Partners
Head of Global Safety Communications - Uber
Head of Communications - JUST
Director of Communications - Lyft
4:30 - 5 pm
The Mechanics of Managing and Recovering from a Crisis
Head of Communications - Strava
5 - 5:30 pm
Founder - Greenbrier Partners
CEO - The Messina Group
President - Center for American Progress Action Fund
5:30 - 7 pm
Cocktails & Networking
2 Marina Boulevard
World class views welcome guests to the newly remodeled Cowell Theater in Fort Mason.
Plenty of space available for networking, impromptu meetings or to take a call / get work done.
Excellent mobile phone reception and wifi available.
Day-use parking available on-site as well as rideshare access.
Look for directional signs to “CRISISCON” once onsite at Fort Mason.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
At Greenbrier we’ve created a nimble consulting firm that allows some of the world’s leading companies, organizations and individuals to quickly recover from crises and execute flawless public affairs. We provide strategic advice and tactical execution to clients facing complex image, marketing, branding, media, legal and political challenges. Greenbrier is a TMG Company.